OptimizeIt is moving company software for local and long-distance movers. Photo quotes, lead follow-up, crew dispatch, the Bill of Lading and payments live in one system, so nothing runs on a whiteboard or a spreadsheet.
What Moving Company Software Does
Moving company software runs a moving business from first call to final payment: photo-based estimates, lead follow-up, crew and truck dispatch, the Bill of Lading, invoicing and payment in one system. OptimizeIt is built for local and long-distance movers running 2 to 15 trucks. Plans run $79 to $239 a month billed annually, and every plan starts with a 30-day free trial.
The Photo-to-Quote Estimate
The estimate is where most moves are won or lost. Your customer takes photos of each room on their phone. OptimizeIt identifies the items, estimates cubic footage, flags stairs and access issues, applies your rates, and prepares a priced quote your team reviews before it goes out. That takes about five minutes. A manual walkthrough takes around 45, and an in-home visit pulls an estimator off the road for half a day. Local moves price by crew, hours and truck. Long-distance moves price by weight or volume and miles. The quote follows the rates you set, so two reps never price the same move two different ways. On our own cost model, a 5-truck company running 80 quotes a month spends about $86,400 a year on in-home estimates. The math is in the real cost of field visits, and how photo quoting works shows the flow step by step.
The Lead Pipeline and Follow-Up
The CRM side of moving software keeps every lead in one pipeline: move date, addresses, home size, inventory and quote status. Leads from your website, the phone, review sites and realtor referrals land in the same place, and follow-up goes out by text and email on its own until the customer books or tells you no. Timing matters more than the pitch. On our platform data, 67% of moving leads come in after 5pm, when the office is closed. If your follow-up waits for the office to open, it waits all night. Speed-to-lead for moving companies covers why the first few minutes count, and our moving estimate follow-up cadence lays out a schedule you can copy. Shopping for the sales side on its own? Our moving CRM page covers the CRM for movers in detail.
The Dispatch Board and Crew App
Once a quote is signed, the job lands on the dispatch calendar with the crew, the truck and the move-day details. You see which crews are free, which trucks are booked and which jobs overlap, so you don't send three movers to a five-mover job. Your foreman gets the job in the crew portal: address, inventory, notes, and the paperwork the customer signs on site. Dispatch and scheduling work off the same job record as the quote, so nobody types the move in twice.
The Paperwork and the Payment
Moving has paperwork other trades don't. Interstate moves need a written estimate, an order for service and a Bill of Lading. OptimizeIt builds the estimate, the BOL and the FMCSA paperwork from the job you already entered, collects e-signatures, and sends the invoice with a payment link. Deposits and final payments tie back to the same job, and your customer sees all of it in the customer portal. Our FMCSA compliance checklist walks through what an interstate mover needs on file.
The After-Hours Phone
Moving calls don't stop at 5pm, and a Saturday call that hits voicemail is a job somebody else books. OptimizeIt's AI Voice Agent answers inbound calls 24/7, gets the move date, addresses and home size, answers common questions, and books the job onto your calendar. It makes outbound calls too. The Voice Agent comes with the Pro plan at $239 a month. Plus includes a business phone line and voice minutes without the agent. At 5 Star Moving, the AI receptionist took missed calls from 15% to zero. Lucas Cannon ran 5 Star Moving for 15 years before building OptimizeIt, and his estimate of what Saturday voicemail costs a 4 to 8 truck mover in peak season is $30,000 to $120,000 a year. His math is in The Saturday Tax.
The Price at 2 Trucks and at 10
OptimizeIt charges by plan, not by truck. Movers start at Core. Prices are per month, billed annually; annual billing saves 20% over month-to-month. Extra seats are a flat $25 a month on any plan. There are no per-truck fees, so adding a truck doesn't change your bill. Every plan starts with a 30-day free trial and includes white-glove migration from your current system. The moving company software cost guide runs the numbers at 3, 5 and 10 trucks, and full plan details are on the pricing page.
Core, $79/mo: 2 seats, photo quoting and estimates, BOL and FMCSA paperwork, crew portal and dispatch calendar, payments and customer portal.
Plus, $159/mo: 4 seats and everything in Core, plus a toll-free business line with voice minutes and drip follow-up campaigns.
Pro, $239/mo: 6 seats and everything in Plus, plus the 24/7 AI Voice Agent for inbound and outbound calls, and priority support.
Moving company software runs the office and the field side of a moving business in one system. It captures leads, builds estimates (including from customer photos), follows up until the customer books, schedules crews and trucks, produces the Bill of Lading and FMCSA paperwork, and collects payment. The point is fewer tools and less retyping: the move details taken on the first call carry all the way to the invoice. OptimizeIt covers all of it for local and long-distance movers, from $79 a month billed annually.
What should the best moving company software include for a small mover?
For a 2 to 10 truck mover, the must-haves are photo estimates so you can quote without a site visit, a CRM that follows up on its own, a dispatch calendar that shows crews and trucks together, a digital Bill of Lading with e-signatures, and payments tied to the job. After-hours call answering matters once weekend calls start hitting voicemail. Price every option at your current size and at double, because per-truck fees grow with your fleet. OptimizeIt includes all of this, with the AI Voice Agent on the Pro plan.
Is a moving CRM the same thing as moving company software?
Not quite. A moving CRM is the sales half: leads, quotes, follow-up and customer history. Moving company software adds the operations half: dispatch, crews, the Bill of Lading, invoicing and payment. Most movers looking for a CRM for movers need both, because a lead that books still has to be scheduled, moved and paid. OptimizeIt includes the full moving CRM in every plan, so you don't buy the sales side and the operations side separately.
How much is OptimizeIt for a moving company?
OptimizeIt costs $79 to $239 a month for movers, billed annually. Core at $79 includes 2 seats, photo quoting, estimates, BOL and FMCSA paperwork, dispatch and payments. Plus at $159 adds 4 seats and a business phone line with voice minutes. Pro at $239 adds 6 seats and the 24/7 AI Voice Agent. Extra seats are a flat $25 a month, there are no per-truck fees, and every plan starts with a 30-day free trial.
Can moving estimate software build a quote from photos?
Yes. With OptimizeIt, your customer takes photos of each room on their phone, and the AI identifies the items, estimates cubic footage, flags access issues like stairs, and applies your rates to build a priced quote. Your team reviews it before it goes out. It takes about five minutes, against roughly 45 for a manual estimate, and it means you don't send an estimator to the house for every lead.
Will moving software answer my calls after hours?
It can, if it includes an AI voice agent. OptimizeIt's AI Voice Agent, included on the Pro plan at $239 a month, answers calls 24/7, collects the move date, addresses and home size, answers common questions and books the job onto your calendar. On our platform data, 67% of moving leads come in after 5pm, so an office that closes at 5 is closed for most of its leads. At 5 Star Moving, missed calls went from 15% to zero after the AI receptionist went in.
How long does it take to switch moving software?
Plan on a few weeks, not a few days, to be fully live. The first week is setup: your rates, crews, trucks and lead sources. Then run a handful of real jobs through the new system before you cut over, ideally outside peak season. OptimizeIt includes white-glove migration on every plan, so your customer and job history comes with you instead of starting from a blank screen.
