Snap a photo of the job. AI measures the work, applies your pricing rules, ships a branded quote in 5 seconds. 50+ trades. 14-day free trial.
What is Visual Quoting?
Visual Quoting is OptimizeIt's AI workflow that turns customer-submitted photos into priced quotes in under 5 seconds. The vision model identifies items, measures the work area (square footage, linear feet, debris volume), and applies your trade-specific pricing rules to generate an itemized, branded estimate with a deposit link. It eliminates the roughly $75 truck-roll cost of writing quotes the old way, ships before competitors call back, and works across 50+ trades including HVAC, plumbing, roofing, electrical, lawn care, cleaning, painting, pest control, and moving.
Does this actually work for my trade?
Yes — out of the box, on 50+ industry packs. The vision model is general-purpose: it measures area (sqft), length (linear feet), volume (cubic yards), and counts (units, fixtures, items). Then your trade-specific pricing rules take over. HVAC techs price by system tonnage and ductwork run. Plumbers by fixture count and line length. Roofers by sqft and pitch. Electricians by panel and circuit count. Painters by wall sqft and coats. Lawn crews by sqft and frequency. Cleaners by sqft and frequency. Pressure washers by sqft and surface class. Pool techs by gallons and chem load. Pest control by sqft and entry points. Junk haulers by truckload and debris class. Movers by cube. If your trade is more niche, Pack Forge generates a custom industry pack in about 60 seconds.
Frequently asked questions
What is Visual Quoting?
Visual Quoting is OptimizeIt's AI workflow that turns customer-submitted photos into priced quotes in under 5 seconds. The vision model identifies items, measures the work area (square footage, linear feet, debris volume), and applies your trade-specific pricing rules to generate an itemized, branded estimate with a deposit link. It eliminates the roughly $75 truck-roll cost of writing quotes the old way, ships before competitors call back, and works across 50+ trades including HVAC, plumbing, roofing, electrical, lawn care, cleaning, painting, pest control, and moving.
How accurate is Visual Quoting?
Accuracy depends on photo quality (good lighting, full coverage of the work area) and how well-tuned your pricing rate card is. Operators typically see their AI quotes match the final invoice closely within the first 30 days, once the rate card is dialed in for their trade. The vision model improves further as you flag any miss in the auto-quote review queue.
What if the customer sends blurry or incomplete photos?
The AI flags low-confidence quotes for manual review before they go out. The rep gets a notification with the gaps the AI could not measure. They can request additional photos in two taps or finish the inventory by hand. The customer never sees a quote the rep has not approved.
Does this actually work for my trade?
Yes — out of the box, on 50+ industry packs. The vision model is general-purpose: it measures area (sqft), length (linear feet), volume (cubic yards), and counts (units, fixtures, items). Then your trade-specific pricing rules take over. HVAC techs price by system tonnage and ductwork run. Plumbers by fixture count and line length. Roofers by sqft and pitch. Electricians by panel and circuit count. Painters by wall sqft and coats. Lawn crews by sqft and frequency. Cleaners by sqft and frequency. Pressure washers by sqft and surface class. Pool techs by gallons and chem load. Pest control by sqft and entry points. Junk haulers by truckload and debris class. Movers by cube. If your trade is more niche, Pack Forge generates a custom industry pack in about 60 seconds.
How does this compare to on-site walkthroughs or live video surveys?
An on-site walkthrough runs roughly $75 in true cost — a 30-min drive, 20 min on-site, another 30-min drive back, and the tech is off the truck the whole time. Photo AI is asynchronous: the customer uploads at their convenience and the quote arrives in seconds. Completion rates run higher than live video tools because there is no calendar friction. For complex commercial jobs where in-person assessment adds value, photo-AI still ships the first-pass quote before the site visit is even scheduled.
Which OptimizeIt plan includes photo AI quoting?
Photo AI quoting is included on every paid plan starting at Core ($79/mo annual, $99/mo monthly). Volume scales with the AI token allowance: 500 tokens/mo on Core, 1,000 on Plus, 2,000 on Pro. See the breakdown on our pricing page.
