House Cleaning · pricing
Cleaning service software ranges from free (Maidily) to $700/mo (Jobber Plus) on public pricing. The cleaning-specific platforms (ZenMaid, Maidily, Launch27) compete aggressively on price for the base feature set.
Most cleaning software costs about $30 to $300 a month for a small operation before add-ons, and per-user or per-truck pricing climbs as you grow. OptimizeIt starts at $39 a month on an annual plan ($49 month to month) for a solo operator, and Pro, which adds the 24/7 AI Voice Agent, is $239 a month ($299 month to month). Plans include 1 to Infinity seats, extra seats are a flat $25 a month, and every plan has a 30-day free trial.
Here's what each OptimizeIt plan costs for a cleaning business and who it fits. Prices are per month for the whole account with the listed seats included. Annual plans save 20% over month to month.
| Plan | Annual / month to month | Seats included | AI allowance per month | Who it's for |
|---|---|---|---|---|
| Starter | $39 / $49 | 1 | 300 AI credits | Solo operator working one trade |
| Core | $79 / $99 | Infinity | 1,500 AI credits | Small team getting off paper and spreadsheets |
| Plus | $159 / $199 | Infinity | 3,000 AI credits + phone line with 30 voice min | Growing team that wants a business phone line with the software |
| Pro | $239 / $299 | Infinity | 6,000 AI credits + 120 voice min + 24/7 AI Voice Agent | Busy operation that wants the 24/7 AI Voice Agent answering and booking calls |
The US janitorial services industry generated $112.0 billion in revenue in 2026 with 1.8% annual revenue growth (IBISWorld 2026). The industry includes both commercial cleaning (offices, healthcare, retail, education) and residential cleaning (maid service, deep clean, move-in/move-out). Commercial remains the largest segment by revenue. The carpet cleaning sub-segment alone is $6.9 billion. The post-pandemic period drove a surge of new entrants , establishment growth outpaced revenue growth, meaning competition intensified and per-account margins compressed. That dynamic raises the bar on operator efficiency: customers shopping cleaning services in 2026 expect instant online booking, photo-driven quotes for one-time deep cleans, and easy recurring rebook. Operators stuck on phone-quote + paper-invoice lose to competitors who systematized intake and dispatch.
Before evaluating platform prices, the math on the "spreadsheet + Calendly + Venmo" alternative for a 5-cleaner residential operator running 80 recurring accounts plus 30 one-time deep cleans/month: The math: even Maidily Free pays for itself in the first month from one retained customer.
Solo cleaner (1-15 jobs/mo): Maidily Free or ZenMaid Starter ($19). Both have generous free/low-cost tiers. Solo growing past 30 jobs/month: ZenMaid Pro ($39) or Maidily Grow ($49). Strong cleaning-specific feature sets. 3-10 cleaners needing 24/7 AI voice for after-hours intake + photo-to-quote for one-time deep cleans + recurring rebook engine: OptimizeIt Pro at $239/mo annual ($299/mo monthly). The AI voice alone captures the 30-45% of inquiries that hit between 5pm-9am and currently go to voicemail. Established residential maid service wanting deep cleaning-specific feature depth without OptimizeIt's AI: Launch27 PRO ($150) or Launch27 PLUS ($299). Strong cleaning workflows, weaker AI intake. Multi-trade operator (cleaning + carpet + pressure washing + window cleaning): Jobber Connect ($119) or Plus ($477+ with AI). Generalist flexibility wins.
Free to $700/mo. OptimizeIt $49-$299/mo month to month across the tier ladder (Starter $49, Core $99, Plus $199, Pro $299; annual pricing 20% off; 30-day free trial), ZenMaid $19-49, Maidily free-$99, Launch27 $75-299, Jobber $29-477, Housecall Pro $59-329.
Maidily Free (10 jobs/mo cap) or ZenMaid Starter ($19/mo).
At similar feature level, comparable. OptimizeIt Pro at $239/mo annual ($299/mo monthly) includes 24/7 AI voice + photo-to-quote that Launch27 doesn't. Launch27 PRO at $150 has stronger maid-service-specific workflow depth.
OptimizeIt Pro at $239/mo annual ($299/mo monthly) for 24/7 AI Voice Agent. Jobber AI Receptionist only at Plus tier ($477+/mo).
Most platforms save 15-25% on annual prepay. Worth it once committed.
Public-pricing tools (OptimizeIt, ZenMaid, Maidily, Launch27, Jobber, HCP) typically no setup fees.
For maid services with 30+ jobs/month and recurring engine matters, yes, Launch27 or OptimizeIt have native cleaning workflows generic FSM tools don't.
Usually yes, as long as it pays for itself in work you would otherwise lose. Run your own math: count last month's calls that went to voicemail and the quotes that took more than a day, then put a dollar value on the jobs that never booked. If that number beats the plan price, the software is worth it. OptimizeIt costs $39 to $239 a month on an annual plan, with seats included and a flat $25 per extra seat, and the 30-day free trial lets you check the math on your own jobs before you pay. Plan details are on the pricing page (https://optimizeit.ai/pricing).