Auto Transport · pricing
Auto transport is the most B2B-heavy of all the auto trades, roughly 60-75% of revenue flows through dealer-to-dealer, auction-to-dealer, and broker-dispatched loads, with consumer ("snowbird," relocation, online buyer) work making up the rest. That reshapes software economics: the platforms that win are the ones that integrate with the dispatch boards (Central Dispatch, Super Dispatch, RunBuggy), handle the condition-audit photo workflow at pickup AND delivery, and manage broker-vs-carrier dual-side billing.
Most auto transport software costs about $30 to $300 a month for a small operation before add-ons, and per-user or per-truck pricing climbs as you grow. OptimizeIt starts at $39 a month on an annual plan ($49 month to month) for a solo operator, and Pro, which adds the 24/7 AI Voice Agent, is $239 a month ($299 month to month). Plans include 1 to Infinity seats, extra seats are a flat $25 a month, and every plan has a 30-day free trial.
Here's what each OptimizeIt plan costs for a auto transport business and who it fits. Prices are per month for the whole account with the listed seats included. Annual plans save 20% over month to month.
| Plan | Annual / month to month | Seats included | AI allowance per month | Who it's for |
|---|---|---|---|---|
| Starter | $39 / $49 | 1 | 300 AI credits | Solo operator working one trade |
| Core | $79 / $99 | Infinity | 1,500 AI credits | Small team getting off paper and spreadsheets |
| Plus | $159 / $199 | Infinity | 3,000 AI credits + phone line with 30 voice min | Growing team that wants a business phone line with the software |
| Pro | $239 / $299 | Infinity | 6,000 AI credits + 120 voice min + 24/7 AI Voice Agent | Busy operation that wants the 24/7 AI Voice Agent answering and booking calls |
The US specialized freight (motor vehicle) trucking industry is part of NAICS 484, with the motor-vehicle-specific subsegment generating roughly $14-$17 billion in 2026 across approximately 18,000-22,000 active operators (carriers + brokers combined). The Auto Transport sub-segment specifically , moving cars, trucks, RVs, and boats , runs at about 3-5% CAGR over the past five years per industry trade data (Auto Hauler Association, NADA dealer-shipment surveys). The market is highly fragmented at the carrier level, moderately concentrated at the broker level , the top 20 brokers (Montway, Sherpa Auto Transport, Easy Auto Ship, AmeriFreight, uShip enterprise) move 25-35% of consumer volume; the carrier side is overwhelmingly 1-5 truck owner-operators. Three structural facts reshape software needs in this vertical: 1. Dispatch boards are the lifeblood. Central Dispatch (the legacy leader, $89-$149/mo per carrier seat) and Super Dispatch (the cloud-native challenger that has grown 4-6x since 2020) gate 70-85% of available loads. Any auto transport platform must integrate with at least one , preferably both , to pull and accept loads efficiently. RunBuggy is the smaller third option, strong in OEM/dealer enterprise contracts. 2. Condition audit is non-negotiable. Pickup AND delivery photo documentation (typically 12-20 photos per vehicle covering all 4 sides, roof, undercarriage, interior, odometer, VIN plate, existing damage) is the basis for damage-claim resolution. Manual paper inspection sheets cost carriers an average of $4,000-$15,000/year in disputed damage claims they can't fight without photo evidence. 3. Broker-carrier dual-side dynamics. Many operators are both broker AND carrier , running their own trucks for high-margin loads and brokering out the rest. The platform must support both sides of the transaction (broker margin tracking, carrier dispatch, dual W-9/MC# management, factoring/QuickPay reconciliation). Customer pricing context from Central Dispatch rate boards and direct operator surveys 2026: The economics that make software spend matter: a 3-truck carrier at $22,000/week × 50 weeks = $1.1M annual revenue. Dispatch efficiency (loads accepted vs leads viewed, deadhead miles vs loaded miles) is the entire P&L. A platform that surfaces 10% more loaded miles is worth $50K-$110K/year per truck. A platform that documents condition audit photos cleanly saves $4K-$15K/year in disputed damage claims per truck.
Before evaluating platform prices, the math on the "spreadsheet + phone calls + paper inspection sheets" alternative for a 3-truck carrier running 30 loads/week at $1,200 average load value (~$1.87M annual gross): The math: even the most expensive specialist platform pays for itself in the first 2-3 weeks from accelerated payment cycles alone. The real question is which platform fits the workflow , carrier, broker, or hybrid.
The headline subscription often misleads, especially in auto transport where board fees and per-truck/per-broker-seat pricing compounds. Here's actual monthly cost at 3 common operator sizes: OptimizeIt's included-seat pricing (flat $25 per extra seat) crosses over and becomes the cheapest option at 2+ trucks (or any hybrid carrier-broker operation), once you add the unavoidable Central Dispatch board fees. The per-truck pricing on Super Dispatch and RunBuggy compounds painfully above 3 trucks; OptimizeIt Pro at $239/mo annual ($299/mo monthly) doesn't.
Solo owner-operator (1 truck, mixed B2B/consumer): Super Dispatch Carrier ($99-$249) bundled with board access is the cheapest legitimate single-platform setup. Central Dispatch board access ($89-$149) is required as well . Super Dispatch covers their own board only, not Central Dispatch's. Total: $99-$249/mo Super Dispatch + $89-$149/mo Central Dispatch = $188-$398/mo. Don't try to use Jobber/HCP for auto transport , you'll miss 70%+ of available loads. 1-3 truck carrier (mixed loads, $400K-$1.2M revenue): Super Dispatch Carrier ($99-$249/truck = $297-$747 at 3 trucks) + Central Dispatch board ($267-$447 at 3 seats) + ELD bundles ($75-$135). Total: $639-$1,329/mo for 3 trucks. Compare to OptimizeIt Pro at $239/mo annual ($299/mo monthly) + Central Dispatch board seats ($267-$447) + ELD ($75-$135) = $581-$881/mo for 3 trucks (annual) or $641-$881/mo (monthly). OptimizeIt crosses over above 2-3 trucks. 3-5 truck carrier with dealer portal needs + condition audit + dealer recurring contracts: OptimizeIt Pro at $239/mo annual ($299/mo monthly). The unlimited-truck pricing + dealer portal + condition audit photo workflow + dual-board integration crosses over here. Total stack with Central Dispatch board fees ($445-$745) + ELD ($125-$225) = $809-$1,269/mo. Auto transport broker (no trucks, dispatch only): Super Dispatch Shipper TMS ($199-$499/seat) + Central Dispatch Broker ($199-$349/seat). Total: $398-$848/mo for 1-seat operation. OptimizeIt Pro at $239/mo annual ($299/mo monthly) is competitive at 2+ broker seats with 6 included seats and a flat $25 per extra seat. Hybrid carrier-broker (5+ trucks + 2+ broker seats, $2M+ revenue): OptimizeIt Pro at $239/mo annual ($299/mo monthly) is meaningfully cheaper than Super Dispatch Carrier Pro × 5 trucks + Super Dispatch Shipper × 2 broker seats = $1,643-$2,993/mo. Total OptimizeIt stack: $239 + Central Dispatch board ($445-$745) + Super Dispatch board ($395-$645) + ELD ($250-$450) = $1,329-$2,079/mo on annual. Enterprise / OEM dealer contracts (3,000+ vehicles/year, multi-region): RunBuggy enterprise quote, Loadboard.com Enterprise ($400-$800), or OptimizeIt Pro at $239/mo annual ($299/mo monthly) per location. At this scale, integration depth with dealer DMS (Reynolds & Reynolds, CDK Global, Dealertrack) matters more than per-truck price.
$29-$2,000+/mo depending on size, role (carrier vs broker), and board fees. Consumer-only solo Jobber Core $29 (limited utility); pure carrier with Super Dispatch + Central Dispatch board $188-$398/mo single-truck; 3-truck carrier $639-$1,329/mo on Super Dispatch + Central Dispatch; OptimizeIt Pro $239/mo annual ($299/mo monthly) no per-truck fee, 6 seats included + $25/mo per extra seat, board fees separate.
Super Dispatch Carrier ($99-$249) is the cheapest legitimate single-platform option that bundles their own board access. Add Central Dispatch board ($89-$149) for full market coverage. Total: $188-$398/mo for solo single-truck.
Only if you're consumer-only (snowbird, online buyer, household relocation) with zero dispatch board work. That's about 10-15% of the auto transport market. The B2B 60-75% of revenue requires dispatch board integration + condition audit + dealer portal - none of which are in Jobber or HCP at any tier.
OptimizeIt Pro at $239/mo annual ($299/mo monthly) 6 seats included ($25/mo per extra seat), no per-truck fee. Most specialist platforms charge per-truck and gate dealer portal + condition audit at upper tiers ($249-$399/truck on Super Dispatch Carrier Pro = $747-$1,197 at 3 trucks).
For maximum load coverage, yes. The two boards have meaningful overlap but each has loads the other doesn't. Top carriers run both: $89-$149/mo Central Dispatch + $79-$249/mo Super Dispatch. OptimizeIt integrates with both at the TMS layer; you pay board fees to each separately.
Yes for stable operations. Most specialist platforms save 10-20% on annual. Central Dispatch sometimes discounts on annual board seats. OptimizeIt Pro is $239/mo on annual or $299/mo on monthly (20% annual discount).
RunBuggy ($129-$229/truck) is strong on OEM/dealer enterprise contracts but smaller load board. Tookan/Onfleet ($99-$299) is generic last-mile dispatch - workable but missing auto-specific workflow. AutoTransporter Pro is legacy desktop software fading out - avoid for new buys.
2-4 weeks for a 3-truck carrier. Active load migration (carry over open loads on the old platform until delivered) takes 1-2 weeks; staff retraining 1-2 weeks. Board seats transfer separately - you keep your Central Dispatch and Super Dispatch board access regardless of TMS choice.
Usually yes, as long as it pays for itself in work you would otherwise lose. Run your own math: count last month's calls that went to voicemail and the quotes that took more than a day, then put a dollar value on the jobs that never booked. If that number beats the plan price, the software is worth it. OptimizeIt costs $39 to $239 a month on an annual plan, with seats included and a flat $25 per extra seat, and the 30-day free trial lets you check the math on your own jobs before you pay. Plan details are on the pricing page (https://optimizeit.ai/pricing).